Defining an Enterprise Asset Tracking Strategy at Cisco Spaces
PRODUCT MANAGEMENT | ENTERPRISE SAAS
PROJECT OVERVIEW
PROBLEM STATEMENT
Cisco Spaces is an enterprise platform used by large organizations to manage and optimize physical environments. Many customers operate asset-dense, time-critical environments (e.g., hospitals, factories, airports), where lost or unavailable equipment creates operational risk, cost, and compliance issues. I explored how Cisco could enable scalable asset tracking using its existing platform, starting with high-ROI enterprise use cases.
ROLE AND SCOPE
Led end-to-end product discovery for an enterprise asset tracking initiative
Conducted market research, user interviews, and ROI modeling
Synthesized insights into targeting, product definition, and GTM recommendations
Presented recommendations to senior product and GTM leadership
Details have been generalized to respect confidentiality; this case focuses on problem framing, research, and product strategy.
Skills
Customer Discovery
Feature Prioritization
Pricing
Packaging
ROI modeling
Role
Product Manager, MBA Intern
TIMELINE
12 Weeks
(June - August 2025)
OUTCOMES & IMPACT
Raising the bar on end-to-end product discovery and direction
Conducted 30+ customer discovery interviews with Cisco customers, partners, and users across healthcare and logistics to inform requirements for movement tracking and real-time alerts; used door-to-door tactics to gather insights shaping use cases
Aggregated and analyzed internal access point telemetry data to model market size and usage density, and operational constraints, directly informing product packaging and go-to-market strategy.
Conducted competitive analysis of 15+ location-tracking solutions; synthesized differentiators, deployment models, and price points into sales enablement materials.
Developed end-to-end product fluency, spanning market analysis, user research, prioritization, product definition, pricing, messaging, and GTM considerations.