Driving the North Star Vision for Unqork
DESKTOP | B2B SaaS
PROJECT OVERVIEW
SKILLS
Research
User Testing
Prototyping
ROLE
Product Designer
(4 designers)
PLATFORM
Web
TIMELINE
3 Months
(Sep - Nov 2023)
CHALLENGE
Unqork is a cloud computing and enterprise software company that offers a no-code development platform-as-a-service for building enterprise applications. The company needed a vision to define its ideal future state as a guiding light for all implementation decisions. The platform design team set out to build a future state prototype in collaboration with several key stakeholders and validation from potential customers.
KEY OUTCOMES
Held a 20+ person virtual Jobs to be Done workshop with internal stakeholders from product, design, customer success, engineering, and client services.
Showcased our final prototype at Amazon’s 2023 AWS re:Invent conference held in Las Vegas, NV. Over 475 attendees visited the Unqork booth, and I gathered qualitative and quantitative feedback with over 30 executives.
Influenced 3 roadmap priorities, identifying where AI adds real value to users.
